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adidas - Four Golden Years 2012 ft. Leo Messi

08.01.13 , Posted by reklamefernsehen at 1/08/2013

FIFA 2012 World Player of the Year – adidas celebrates Leo Messi – FIFA World Player of the Year 2009…2010…2011…and now 2012. Here’s to Leo Messi – the world’s greatest player - and his four golden years. The golden journey continues on Twitter. Follow @teammessi here.
I´ve been blessed to have experienced some wonderful things in my carrier ... was well worth it ... I think any time you do something you love, there´s a sacrifice - Leo
Only seconds after Leo Messi was awarded his fourth consecutive FIFA Ballon d'Or – a feat no other player in the history of the game has achieved- adidas reacted with a purpose made film congratulating the world's greatest player. An entirely gold-painted animation, featuring a Messi goal from 2009, 2010, 2011 and 2012. The film celebrates Leo's four golden years of majestic, thrilling, balletic football.

Song: Crystal Fighters - Follow (FIFA 13 Soundtrack)

Richard Swarbrick, the artist entrusted with the challenge, acknowledges, having the chance to paint Messi in gold has been an "absolute joy", but not without "a few sleepless nights." He paints every single frame by hand, before using 'Photoshop' and 'After Effects' to animate.

In the film, adidas wanted to include what they had hoped – and believed - would be Leo receiving his fourth 'World player of the year' award. This meant having Richard and a team of "loyal animation assistants" on standby, ready to finish it in record time.
We wanted to make sure we reacted to the news faster than anyone else … but with something quality that we can all be proud of
Infos unter Facebook und Twitter

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Lionel Andrés "Leo" Messi (1987, 1.69 m / 5 ft 7 in) plays as number 10 for FC Barcelona and the Argentina national team, frequently cited as the world's best contemporary player.
Once he's on the run, Messi is unstoppable. He's the only player who can change direction at such a pace ... He's a PlayStation - Arsène Wenger

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Starting early and staying late. Training day after day after day, year after year. This is Leo Messi's formula. What's yours?